THE PHOTOGRAPHERAt the entrance to this booth is a giant backpack. It is a version of the digital one you start with in the videogame. Guests step through the backpack's portal and into a city (enclosed set). The backpack is part of the merchandise that is sold at the booth. The full Photographer Backpack Line is produced by a reputable name brand in fashion with a large following of backpack buyers.
Vendors are part of the city scene.
Within the city set, visitors get to immerse themselves in the games premise and learn more about the upcoming title.
The exit is just as important as the entrance and features a design as if visitors are leaving a reality and entering into another as a transition back into the showroom floor.